Digital Marketing Specialist

Job Details

Digital Marketing Specialist

Pensacola, Florida



Direct Placement

Job Description

LandrumHR is in need of full-time Digital Marketing Specialist to join their team. This particular role is responsible for improving and expanding digital marketing initiatives. Check out the description below to see if this position sounds like a great fit for you!

You Enjoy:

*Creating, editing, A/B testing, monitoring, and reporting on success of pay-per-click (PPC), social media, retargeting, display, and other advertising across business units.

*Managing day-to-day campaigns including keyword strategy, ad copy and visual testing, bid management, and overall campaign optimization based on ROI goals.

*Researching new keywords and audiences for new campaigns and expanding based on new geographies, products, or goal updates.

*Assisting with new market launch and penetration strategies.

*Creating, editing, and optimizing social media ads to maximize reach and response.

*Analyzing real-time data to understand key metrics, such as traffic, inbound leads, conversion rates, and profitability at a granular level using Google Analytics and Search Console.

*Making recommendations for and implementing new media testing opportunities.

*Conducting landing page optimization.

*Reporting weekly and monthly on internal metrics, conversion, and campaign performance.

*Keeping up to date with PPC/SEM industry trends, techniques, and best practices and support the team as a SEM/PPC/Google Analytics expert.

*Utilizing or other markup on website content consistently.

*Utilizing Search Console, Moz, Screaming Frog, SEN, and other tools to identify and resolve website issues and position the company for online success.


You Have:

*Bachelor’s Degree in Information Technology, Digital Marketing, Advertising, or related field is preferred.

*3+ years of digital media experience with a focus in paid search and SEO.

*2+ years of experience managing medium-to-large budget PPC campaigns and other digital media, including display media, retargeting, paid social, etc.

*AdWords Advanced Search Certification and a strong technical background is extremely preferred.

*Google Analytics Certification.

*Experience with PPC platforms and campaign performance tracking.

*Experience with Google Data Visualization Studio.

*Experience with Google Tag Manager.

*Knowledge of UX/UI best practices.


Compensation and Schedule

*This position is full-time and compensation is competitive, depending on experience.   

*Hours are Monday through Friday from 8:00 a.m. to 5:00 p.m.

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